What exactly is Google AdSense?
AdSense is an advertising program that allows bloggers and website owners to make money by displaying Google ads and having site visitors view and/or click on them. There are two ways to make money from AdSense:
- Impressions –this is based on the number of page views of pages/posts with ads.
- Clicks –this is based on how many people click on the ads.
It is free to become a verified website publisher in the Google AdSense program. To make it possible, sign up for an AdSense account and add the code to your blog or website. You can choose how your ads look, where they show up, and even what kind of ads you will accept. Once you get to a minimum of $100, Google will either send you a paper check or make a direct deposit into your bank account.
The good news is that AdSense is the easiest way for bloggers to start making money with their sites. After writing the code on your site, the AdSense owners check out your site to see what kind of content is being displayed. They will then check their list of ads and insert related ones next to each of your articles.
How does AdSense work?
It starts with the bloggers who choose which keywords they would like to advertise on. Let’s suppose I want to advertise my newly created line of Women’s Makeup. I would choose certain keywords like “Makeup Kit, Lipsticks, Creams, etc.”. Adsense would then match my ads with:
- Those specific keywords that people type into Google.
- Websites that display AdSense ads.
Now that you have a better idea on what is AdSense, let’s see how it works in a step-by-step basis.
1. Make your ad spaces available:
Make your website ad spaces available by pasting the ad code on your site, and then choosing where you would like the ads to appear.
2. The highest paying ads appear on your site:
Advertisers bid to show their ads on your site (the more popular your site is, the more competition there will be). AdSense will automatically select the highest paying ads for your site.
3. You get paid:
AdSense handles the process of billing all advertisers and networks for the ads on your site.
What do you need to make money with AdSense?
So, AdSense is free, easy to use, you get 68% of the revenue – what else do you need to make money with AdSense?
#1 – You need a content rich website
AdSense loves content rich websites. Content can be of any kind (including text, images, videos), provided that it does not violate the AdSense content policies.
It is suggested though to have text content on the pages so that the AdSense crawler can understand what the website is about.
AdSense is more suitable for websites that publish articles, case studies, how-to guides (like this one), but there are also success stories of other types of websites as well.
#2 – You need a high quality website
It’s not enough to publish content that does not violate AdSense content policies but you also need to provide for high quality content on a high quality web site.
Google is liable to advertisers for the money the pay so they don’t want their ads to appear on low quality websites. In the past this was possible but the last couple of years they have more strict policies on the type of websites you can run AdSense.
#3 – You need a LOT of traffic
AdSense is a good way to make money online and it is perhaps the easiest method provided that you have a good amount of quality traffic coming to your website.
I cannot give you an exact number because the amount of money you can make depends on the earnings per click (EPC) and click through rate (CTR), but I don’t usually advice my clients to run AdSense on websites that have less than 300-400 unique visits per day.
In general though, the more targeted traffic you have, the more money you can make with AdSense.
#4 – You need to target the right keywords
If you target the right keywords in your content then you can make more money with AdSense or with any other advertising platform.
What are the right keywords? Keywords that are:
(1) used by advertisers to promote their products – so the competition is greater and this raises the earnings per click (EPC)
(2) action keywords – action keywords are more effective since the users are more likely to ‘take action’ i.e. convert after they click.
Let’s look at the following example:
Assume that you have 2 websites in the weight loss niche that are running AdSense. Both websites receive the same amount of organic traffic and they have the ads in the same positions.
The first one is getting visitors searching for: ‘weight loss tips’, ‘how to lose weight’, ‘lose belly fat’ and the other one is getting traffic from keywords like: ‘why drinking water is important’, ‘what to eat after dinner’, ‘how many meals to eat per day’.
The first website is likely to make more money with AdSense because more advertisers are interested for those keywords so the number of available relevant ads will be greater.
Users are also likely to click the ads more often since users looking for tips or solutions to their problem are more likely to click on a relevant ad than users who are searching for general information.
This is also the reason why organic traffic is considered to be more valuable than any other form of traffic i.e. because it is highly targeted and converts better.
#5 – You need to fully comply with AdSense policies
As I said above, AdSense represents 1/4 of Google’s revenue so they take the whole program very seriously. While it is relatively easy for everyone to get an AdSense account, if you don’t play by their rules 100% you risk losing your account.
Even if you are an existing or new AdSense publisher make sure that you read their policies before implementing AdSense on your website.
Remove from your mind any ideas for tricking the system and always remember that they have hired the best people to make sure that nobody will be able to bypass their rules and policies.
#6 – You need to have a website with a purpose and not a MFA (made for AdSense) website
While AdSense is a great way to monetize a website, websites that are made for the sole purpose of running AdSense ads are not favorable by Google.
Yes, you can use AdSense to make money from an established blog that has lots of traffic and visitors.
You can also use AdSense to make some extra money from you website while selling your own products and services, but it’s not a very good idea to make a blog and start publishing mediocre content for the sole purpose of getting organic visits and then run AdSense to make money. In the past this model may have worked, but not anymore.
How can I make even more money from AdSense?
The reality is that with AdSense, you’re not going to get rich quickly. Some ads are worth more money per click than others. This is also affected by the amount of traffic you get, the keywords the person has searched for, the percentage of visitors who click on a particular ad, etc.
Basically, your best bet for ad clicks is to increase your search traffic. When people are trying to solve a problem, they usually turn to search engines like Google or Bing. If you have a post that solves that problem, using SEO will help your post rank well in search results, so when people click on your blog post, the ads may answer the exact question that they’re asking.
Important Things to Remember:
- Don’t click on your own ads.
- Don’t encourage your friends or family to click your ads.
- Pay attention to your ad clicks.
- Never rely on AdSense as your one and only source of income.
- Don’t use more than 3 ad blocks on a single page.
- Make sure that your website has a lot ofgreatcontent.
- Make sure that your content is unique and original.
Setting up your form of payment:
Sign into your AdSense account.
- In the left navigation panel, click Settings.
- Click Payments.
- Click Manage payment methods.
- Click Add payment method.
- In the “Add a payment method” section, enter your bank account information.
- Click Save.
All in all, AdSense is a great way to make money online. It is easy to use, reliable, and works better than any other platform. When someone clicks on ads appearing on your website, you get a large portion of the revenue, despite being easy to setup and use.